How to Get to the First Page of Google
Considering that very few people will search past the first couple of pages on Google, ranking in the first two pages of listings is a do-or-die objective for your business.Or is it?
Ranking #1 in Google People spend a ton of money and hours figuring out how to get to the first page of Google. But this approach is misguided, in some regards. The goal of your website should be to attract the right visitors and funnel the right kind of traffic to your landing pages. If you focus everything you've got on page ranking, you're most likely just tapping into the "quick fix" crowd. If you own a jewelry business, you might focus your SEO marketing on being the #1 listing for "jewelry in Colorado." But is that really getting your ideal customer to your website? Chances are the person searching for a broad term like "jewelery in Colorado" is really looking for the "cheapest jewelry in Colorado." Maybe that's your strength, sure. But catering to this crowd likely isn't going to keep your business afloat.
A Better Keyword Approach Instead of worrying about ranking #1 in Google, the focus should be to find the people who want to take advantage of your company's strengths. In our jewelry store example, talking about the cost of your jewelry isn't likely the best approach. You want people to know your product is quality, and you want them to know what services set you apart from other jewelers in the area. You want your website content to answer the questions that promising, real prospective customers will have. For example, "how often should I clean my wedding ring?" is a great search term, and it's a great way to direct people to your website if you offer cleaning and repair services. It's a much less competitive term than "jewelry in Colorado," and it offers more value to your potential customers. It may not get you ranked very highly on Google's "jewelry in Colorado" pages, but it WILL get you visible in search results to people who are more likely to spend money.
How to Utilize Keywords and Keyphrases There are a few rules for general SEO and content marketing. They do change from month to month it seems, but in general, you want to have a good blog with good content that is updated regularly. Sometimes it's hard to find the time, but if you're wondering how to get to the first page of Google in a real, meaningful way, then a blog is the best free approach. Consider the questions your top customers will ask. "How often should I clean my wedding ring?" for example. And then write a blog based around that subject. A good rule of thumb is that you should use a keyword once about every 200 words, give or take a few words. This specific keyword density is optimal for Google's indexing - it shows that you're providing realistically worded content on the subject. "Keyword stuffing" as it used to be called - where you just write keywords over and over and over again in the same blog - is penalized by Google.
Other Options Of course, you can "pay to play" as well. Google AdWords can be very effective, but you can't rely exclusively on AdWords to manage your web presence. With recent changes, AdWords now typically shows four paid search results before showing the organic results. Also, AdWords can be a bit random. Some days you'll show up at the top of page 1. Some days you'll show up at the bottom of page 1, or even page 2. And of course there are people who skip past the paid search results because there is a sense of legitimacy in showing up on the search results organically. SEO and content marketing can be very time-consuming, but ultimately this is the best way, along with video and a careful social media campaign, to get people to your website. It is something anyone can do with a lot of practice and a lot of time, but if you ever need help improving your digital presence, feel free to reach out to us for a chat. We'll be happy to help you understand what we can do for you and your business.