Perfection in Imperfection

As we come to accept life, and especially in the design and business worlds, we also come to accept imperfection. No matter how fastidiously we pursue perfection, the concept of flawlessness itself is elusive. We strive for excellence. We strive for improvement. And though we strive for perfection, we have to accept that “perfection” is as subjective as one’s taste in music, TV, art or literature. Besides, what’s considered tasteful one year might be passé the next. So perfection is really an evolving concept anyway, much like the philosophies that drive graphic design year-to-year. Graphic Design is a rapidly and continuously transforming industry. Designers and the communities in which they work shift their ideas about which design qualities work best in communicating ideas. In 2018, we’ve seen a shift to very authentic and minimal aesthetics that focus on actually “ruining” a piece to make it more valuable and vulnerable. This practice closely mirrors the Japanese perspective of wabi-sabi. This concept of “flawed beauty” is powerful, and designers have taken note and started applying it more frequently in their designs this year – shifting gears in an industry that typically is about “clean” and “flawless.”

As designers ourselves, it’s not only fascinating to study changes within the industry, but essential to staying viable and successful. Even though it can seem arbitrary, the way we approach design is very deliberate; each logo, color scheme, or other piece we create has a philosophy and story behind it. Whether the end-user (your customer) realizes it or not, these stories and philosophies help evoke an immediate and powerful response.While we understand that perfection might be an intangible concept, a very happy client is not. Whatever story your brand tells, we’re here to help you tell it.